Understanding your bounce rate will help you will help you get more results with the traffic you’re already getting to your website or wordpress blog. In this article you will learn how to answer the question “What Does Bounce Rate Mean” & and what you can do to improve it.”
Simply put, a bounce happens any time a visitor comes to your website and then leaves without clicking on any other pages of your site. There could be many reasons why this is a valid thing, but for the most part balances are not considered good. Think of it like the visitor coming to your site and then literally bouncing back to Google.
Understanding your bounce rate is an important metric when it comes to optimizing your site for search engines like Google. Google wants to deliver quality results for visitors who use their search engine. When a visitor finds content they are looking for, the natural thing to do is to explore the website where they found it.
So when Google sees that someone searched for information, click your website, and then left without going to any other pages… Google thinks that your page was probably not very relevant to what that visitor wanted. If your content was really relevant to what they were searching for, visitors will naturally check out some of the other pages of your site.
A higher bounce rate is not good. That means that most of your traffic is coming to one page and then leaving. So the meaning of a lower bounce rate is that people are coming to your site for one term but then visiting other pages your site before they leave. Think of it like a two-for-one deal. When one visitor goes to multiple pages, you get maximum exposure for your site.